# Privacy Policy
**Id & Ego, Studios | idandego.co, idandego.studio, idandego.net, idandego.org**
Effective Date: June 24, 2026
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## 1. Introduction
Id & Ego, Studios ("we," "us," or "our") operates the websites idandego.co, idandego.studio, idandego.net, and idandego.org (collectively, the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit or interact with the Site.
By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Site.
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## 2. Who We Are
Id & Ego, Studios is a creative conglomerate and IP holding company registered in the State of Florida, United States. We operate digitally and serve a global audience.
For privacy inquiries, contact us at:
- **Email:** [email protected]
- **Websites:** https://idandego.co, https://idandego.studio, https://idandego.net, https://idandego.org
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## 3. Information We Collect
### 3.1 Analytics Data (Google Analytics 4)
We use Google Analytics 4 ("GA4"), a web analytics service provided by Google LLC. GA4 automatically collects certain data when you visit the Site, including:
- IP address (anonymized where required by applicable law)
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and navigation paths
- Referring URLs
- Geographic region (country/city level)
This data is collected via cookies and similar tracking technologies and is processed by Google on our behalf. Google may transfer this data to servers in the United States or other countries. For more information on how Google uses this data, visit: https://policies.google.com/technologies/partner-sites
### 3.2 Email Addresses
If you voluntarily subscribe to our mailing list, newsletter, or any other communications, we collect your email address. We use this information to:
- Send updates, announcements, and news about Id & Ego, Studios and its projects
- Communicate campaign launches, product releases, and related creative works
- Respond to inquiries you initiate
We do not sell, rent, or trade your email address to third parties. You may unsubscribe at any time via the unsubscribe link included in every communication.
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## 4. Cookies and Tracking Technologies
We use cookies and similar technologies to operate and improve the Site. Cookie consent is managed through CookieYes, a consent management platform. Cookies are small text files placed on your device. We use the following types:
- **Strictly necessary cookies:** Required for the Site to function and cannot be disabled.
- **Analytics cookies:** Set by Google Analytics to track usage patterns and measure Site performance.
- **Functional cookies:** May be used to remember preferences and improve your experience.
When you first visit the Site, CookieYes will present you with a cookie consent banner. Non-essential cookies will only be activated upon your explicit consent. You may withdraw or update your consent at any time via the cookie preferences panel on the Site.
You may also control cookies through your browser settings or opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
Note that disabling strictly necessary cookies may affect the functionality of the Site.
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## 5. Legal Bases for Processing (International Visitors)
Depending on your jurisdiction, we rely on the following legal bases to process your personal data:
- **Consent:** Where required by law (e.g., EU/UK GDPR, Brazil LGPD), we obtain your consent before placing non-essential cookies or processing your email address for marketing.
- **Legitimate Interests:** We process analytics data to understand how visitors use the Site and to improve our services, where this interest is not overridden by your fundamental rights.
- **Contract:** Where you have requested a service (e.g., newsletter subscription), processing is necessary to fulfill that request.
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## 6. International Data Transfers
As a US-based entity serving a global audience, your data may be transferred to and processed in the United States or other countries that may not provide the same level of data protection as your home jurisdiction.
Where required, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent mechanisms for cross-border transfers of personal data from the EU, UK, or other jurisdictions with transfer restrictions.
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## 7. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy:
- **Analytics data:** Retained in accordance with our GA4 data retention settings (default: 14 months).
- **Cookie consent records:** Retained by CookieYes for the period required to demonstrate compliance with applicable law.
- **Email addresses:** Retained for as long as you remain subscribed. Upon unsubscribing, your address will be removed from active mailing lists within a reasonable timeframe.
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## 8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
- **Right of Access:** Request a copy of the personal data we hold about you.
- **Right to Rectification:** Request correction of inaccurate data.
- **Right to Erasure:** Request deletion of your personal data ("right to be forgotten").
- **Right to Restriction:** Request that we limit the processing of your data.
- **Right to Portability:** Receive your data in a structured, machine-readable format.
- **Right to Object:** Object to processing based on legitimate interests or for direct marketing.
- **Right to Withdraw Consent:** Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
- **Right to Lodge a Complaint:** File a complaint with your local supervisory authority (e.g., a Data Protection Authority in the EU/UK, or ANPD in Brazil).
To exercise any of these rights, contact us at: [email protected]. We will respond within the timeframe required by applicable law (generally 30 days).
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## 9. Children's Privacy
The Site is not directed to children under the age of 13 (or 16 where required by applicable law). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.
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## 10. Third-Party Services
We use the following third-party services that may independently collect or process data about you:
- **Google Analytics 4 (Google LLC)** — web analytics and performance measurement
- **Google Search Console (Google LLC)** — search performance monitoring and indexing; processes aggregated data about how the Site appears in Google Search
- **Bing Webmaster Tools (Microsoft Corporation)** — search performance monitoring and indexing for Bing and Yahoo Search; processes aggregated data about how the Site appears in Bing Search
- **CookieYes (Milton Keynes, United Kingdom)** — cookie consent management; records and stores your cookie preferences to ensure compliance with applicable privacy laws
We are not responsible for the privacy practices of third-party services. We encourage you to review their respective privacy policies.
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## 11. Data Security
We implement commercially reasonable technical and organizational measures to protect your data against unauthorized access, loss, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
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## 12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this document. We encourage you to review this policy periodically. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.
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## 13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
**Id & Ego, Studios** Email: [email protected] Websites: https://idandego.co, https://idandego.studio, https://idandego.net, https://idandego.org
For EU/UK residents, if you are not satisfied with our response, you have the right to lodge a complaint with your relevant supervisory authority.